Brand Licensing Europe is launching a complimentary, high level, ten-session seminar programme for visitors to the event this October. Over two-days, the Licensing Academy will cover the very hottest topics affecting the licensing industry and provide a valuable platform for debate.
Retailers and industry experts will share essential knowledge, hints, tips, case studies and practical guidance designed to help delegates maximise their performance and partnerships in the licensing industry.
Designed to educate, inform, inspire and encourage interaction, the high-level sessions focus on a wide range of topics and trends: from the fundamentals of understanding how pre-schoolers interact with licensed product and getting the retail environment right when selling to kids, tweens and parents, through to new media trends, brand building and brand protection, pricing strategies, royalties, ethical packaging and securing shelf space at retail. ** Please see below for a full programme.
"The Licensing Academy is the most comprehensive programme of seminars and workshops we have ever offered visitors to Brand Licensing Europe," explained event director Jessica Blue. "We’re really excited about the number of sessions and the range of topics covered on the programme. We are confident that there is at least one session to suit everyone.
"We are also aware that in this dynamic, fast changing industry, the need for education and inspirational new ideas is essential. Therefore we are providing this opportunity free of charge to all Brand Licensing Europe visitors and exhibitors to demonstrate our continued commitment to the licensing industry."
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Notes to editors:
Brand Licensing Europe is the only pan-European event dedicated to licensing and brand extension. This year’s event takes place from October 2-3 at Olympia’s Grand Hall in London where around 4,000 visitors and 180 exhibitors will congregate for a busy two days of deal breaking and networking.
Visitors can register now at www.brandlicensingeurope.com for a complimentary two-day pass.
Brand Licensing 2006 is a finalist in the Trade Show of the Year category of the AEO Excellence Awards 2007, and was short-listed for Most Effective Marketing Campaign, Exhibition News Awards 2007.
** This year’s seminar sessions are as follows:
DAY 1 – Tuesday October 2 2007
Tips and tricks for successful licensing contracts
· All about royalties and license pricing strategies
The special interaction of pre-school children & licensed product
Brand building through brand licensing
· Retailer insight: getting shelf space at retail
DAY 2: Wednesday October 3 2007
Licensing trends: adult and lifestyle brands
Brand protection for art & design
Licensing trends: style guides and packaging for the 21st century
Spotting trends in internet-launched brands and characters
Kids, tweens and shopping: getting the retail experience right
For more information, please visit www.brandlicensingeurope.com
For press information, please contact:
Charlotte Le Rougetel or Avril Donnelly at Bastion
32-38 Saffron Hill, London EC1N 8FH
44 (0) 20 7421 6700
charlotte@bastion.co.uk; avril@bastion.co.uk