EC&O Achieves Business Superbrand Status for Second Year

Earls Court & Olympia London (EC&O) is delighted to announce that it has been awarded Business Superbrand status by Superbrands Ltd for the second year running. The Business Superbrands book, published earlier this week, showcases Britain’s strongest business-to-business brands deemed exceptional enough for Superbrand status.

Anthony Lyons, Chief Executive of EC&O, said: “We are very proud to have been awarded Business Superbrand status for the second year in a row. Earls Court & Olympia are London icons attracting millions of visitors to exhibitions, conferences, concerts and events each year and it’s a great accolade to be recognised for our achievements.”

EC&O features in the book for the second time - a considerable achievement considering that fewer than five per cent of all brands considered qualify for Superbrand status. Superbrands Ltd is an independent arbiter on branding that pays tribute to exceptional brands in the UK and uses a panel of independent judges to evaluate Britain’s strongest brands. Members of the panel consider a brand’s reputation, its advantages over the competition and confidence in the brand itself.

Stephen Cheliotis, Chairman of the Business Superbrands Council said of why EC&O was awarded Superbrand status: “Earls Court & Olympia’s brand, centred on world-class exhibition venues, only gets stronger, constantly adding to their solid nineteenth Century foundations. Recognition of EC&O throughout the UK as a powerful force among the business elite, lends easily to its achievement of Business Superbrand status for the second year running. Instantly recognisable for versatile venues that can be used to create exciting, glamorous and iconic settings for a wide range of premier events, EC&O continues to provide a high standard of customer service in conjunction with an increasingly entrepreneurial style of business.”