Ad:Tech launches at Olympia to Stunning Success and Increased Space Booked for 2006

05/10/2005

Ad:Tech one of the US’ leading online marketing shows, has made the move across the Atlantic to Olympia for the first time. The two-day event, organised by AD:TECH London Ltd, took place on 28-29 September, providing exhibition and conference opportunities for companies looking to explore and expand their online marketing capabilities.

For a launch event, the Show proved incredibly successful. With over 90 exhibitors from search engine companies to online marketing consultants and web advertising companies exhibiting at the event, visitor numbers exceeded all expectations drawing in 50% more people across the two days than predicted.

The appeal of the event highlights the fact that online marketing is accounting for 13% of marketing spend in the UK and this is the only forum specifically bringing this community together. The benefit of hosting the event in Olympia 2 was the ability to mix conference and exhibition space to enable on-stand debate and key industry seminars across the two days of the show.

Justin Opie of IMP Events commented; “This year’s show exceeded all our expectations. The location was great for our visitors as flexible transport connections eased travel to the show and the layout created a real ‘buzz’ with a lot of very creative stands filling the space. For us it was a phenomenal launch event – probably the most successful I have been involved with – and we are looking forward to next year as we have already rebooked 75% of exhibitors and are taking more space to enable us to meet the growing demand for online marketing in the UK.”

“We are delighted to have worked in partnership with AD:TECH London Ltd,” explained Jeremy Rees, Exhibition Sales Director at Earls Court & Olympia. “To see a launch show work so well is testament to the hard work of all involved. What was particularly effective was the space available in Olympia 2 to host the three different elements of the show; exhibitions, conferences and exhibitors’ presentations. I look forward to seeing the Show develop and grow even further in 2006.”

Ad:Tech will take place in Olympia 2 from the 27 – 28 September, 2006