DON'T MISS THE BIG STORIES. Sign up to eNews and be the first to know what's new at EC&O Venues.
03/03/2006
Earls Court & Olympia Group launched its new brand identity, EC&O Venues, at International Confex 2006, which took place on February 21 – 23 at Earls Court.
The re-brand is part of the Group’s brand strategy to accommodate its three existing venues, Olympia, Earls Court and the Brewery, and any future venue acquisitions under one over-arching brand, whilst retaining the existing brand value and heritage. The new brand also allows each venue to retain its own identity whilst sitting together under the EC&O Venues brand.
The new corporate descriptor, ‘leading venues for leading events’ encapsulates the Group’s position in the industry. The central London venues host leading events from conferences, private meetings, award ceremonies and parties to concerts, exhibitions and sporting events.
As the leading event for the conference and exhibition industry, International Confex has been held at Earls Court or Olympia for nearly 20 years and was the ideal event to launch the new EC&O Venues brand. The EC&O Venues stand was designed specifically to introduce the new brand to the industry and reaction was extremely positive.
Anthony Lyons, EC&O Venues’ Chief Executive, said;
“We are committed to growing and strengthening our venue portfolio and developing our existing business. The re-brand is part of this strategy and enables us to ensure all the venues sit together under a recognised brand whilst retaining their individuality and uniqueness. Building on existing brand value and heritage of the venues while moving the business forward is key to our future strategy.”
- Ends -
Krissy Attridge EC&O Venues Tel: 020 7370 8838
Email: krissy.attridge@eco.co.uk