HYPER JAPAN 2013 will be a celebration of Japan's traditional heritage as well as its vibrant pop culture. Immerse yourself for a day or two and soak up the atmosphere of this fascinating culture.
is dedicated to bringing you everything cute, cool and contemporary about today's Japan. This July's event will feature traditional culture, super cute Tokyo fashion, rocking performers, arts & crafts, sake tasting, sushi and more.
This year's show looks set to be bigger and better than ever before:
Food & Drink -
The Eat-Japan section of the show is not to be missed with the Eat-Japan Sushi Awards
and the much anticipated Sake Experience
where you can taste and learn more about delicious and quintessentially Japanese delecacies. You'll also have the chance to meet sake brewers, attend mini-seminars from a sake sommelier, and participate in polls and prize draws
Japanese Culture -
a selection of diverse artisans and practitioners will be descending on HYPER JAPAN
to give visitors a glimpse of long established traditions kept alive in modern Japan. Ranging from traditional Geisha culture
to current pop trends such as comic storytelling
, this bustling area aims to entertain and immerse you in Japanese heritage
Fashion - HYPER JAPAN
will be jam-packed with stalls, areas and shows dedicated to one of Japan’s most exciting exports: amazing, inspiring, fun and colourful street fashion. Discover more at the Tokyo Fashion Story
or try out a new look in the Tokyo Style Transformation Area
J-Music and Entertainment -
Big gaming brands, anime
, manga and cosplay come together to provide an entertaining experience you'll never forget. Special guests include futuristic technodelic performance troupe Siro-A.
Whether you're a traditionalist or a J-Pop fan, come and check out some of the hottest artists from Japan who will be taking to the stage throughout the show including J-Pop sensation Yun*chi
Japanese technology is synonymous with innovation and quality and the robotics from ITK
on display won't disappoint even the most discerning technophobe